ElectionsNews

Hispanic Americans Show Increased Voting Interest, ‘Dónde Votar’ Search Spike

As of noon on Election Day, Google shows the days top search term as “dónde votar” (where to vote), signaling higher Hispanic turnout.

Google News Lab data editor Simon Rogers, admitted that the term was not not nearly as high during the 2016 election. He also noted that while Google searches don’t predict election results, they can be a “powerful social indicator.”

Mi Familia Vota was one organization that dedicated themselves to boosting Hispanic turnout. Their communications director Karina Martinez said the organization had registered over 84,000 voters.

“A lot of this work was spun out of a reaction to what has happened under the Trump presidency,” she said. “It motivated us to go out and get out the vote.”

Other high use Election Day search terms from Google included in descending order of popularity:

  1. What time does voting start today?
  2. Who to vote for today
  3. Where do I vote today?
  4. What to bring to vote
  5. How long does it take to vote?

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